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Underwriting
Reach the entire Four Rivers Region with your message by becoming an underwriter.
WKMS can help you place on-air underwriting announcements meeting financial, marketing and philanthropic goals. Call our Development Director, Asia Burnett, at 270-809-4743 or email aburnett2@murraystate.edu.
Reach An Exclusive Audience
WKMS entertains and informs over 20,000 weekly listeners* with news and a mix of music, while providing its underwriting clients with an unrivaled reach to the influential, well positioned, highly educated public radio listeners. Your message reaches decision makers who listen to WKMS.
Break Through The Clutter
You don't have to worry about your message getting lost in a sea of commercials on WKMS. In fact, we don't air more than two underwriting credits per break.
Complement Your Marketing Plan
As an integral part of your media mix, public radio is a highly targeted and effective complement to your promotional plan. Our listeners are loyal supporters who appreciate public radio. They listen to be informed by our news reports, to be kept up-to-date with information about public affairs, and to discover unique music.
Enhance Your Corporate Image
Over 80% of public radio listeners say that their opinion of a company is more positive when they find out it supports public radio.** Your underwriting investment signifies that you are a civic and community-minded business while also identifying your product or service and location.
*Source: Arbitron-Radio Research Consortium, Inc., MSA Persons 18+, Mon.-Fri., 6-12 Mid, Spring '07. Arbitron data are estimated only.
**Source: NPR/Jacobs Media Underwriting Study, Summer 2007. Dial Testing conducted by FMR Associates, Inc.
NPR listeners are your best customers!
- 83% of NPR listeners agree that their opinion of a company is more positive when they find out it supports public radio.
- 77% of NPR listeners agree that when price and quality are equal, they prefer to buy products from companies that support public radio.
- 88% of NPR listeners agree that there are too many advertisements on commercial radio these days.
- More than 90% of NPR listeners have taken a direct action as a result of hearing an underwriting credit.
Source: NPR and Jacobs Media. Telephone study of core listeners conducted by Edison Media Research in May-June 2007
Our Underwriter Sales Staff:
Asia Burnett - Development Director
Ronda Gibson - Underwriting Representative
Sample Underwriting Credits:
"We appreciate support from Community Financial Services Bank. Since 1890, CFSB offers customer service and a full line of banking opportunities for businesses and individuals. Online at Your life your bank dot com. (yourlifeyourbank.com). CFSB... Member FDIC Equal Housing Lender."
"We appreciate the support of Eddy Creek Marina Resort on Lake Barkley near Eddyville. Eddy Creek features a full service marina with Mercury and Mercruiser mechanics on staff. They also offer bait and marine supplies, a gift shop and dry boat storage. Online at eddy creek dot com."
"Support for (program name) comes from Eric Penniston, Murray's Edward Jones Advisor at 600 Main Street. Edward Jones... Making Sense of Investing."
"Support comes from the City of Madisonville... inviting everyone to its Friday Night Live outdoor summer concert series continuing this Friday at 6 PM. The Beat Daddys headline on the courthouse square. There will also be a motorcycle cruise-in, remote control vehicle course, and vendors. More online at Madisonville gov (guhv) dot com (www.madisonvillegov.com)."
We Appreciate These Current Underwriters
1westernkentucky.com, Benton
Acupuncture Clinic of West Kentucky, Murray
Akridge Farm Supply/Ace Hardware, Eddyville & Fredonia
Artisan Kitchen, Paducah
Ashland, Calvert City
AssureSafe, LLC, Calvert City
Balance Yoga, Murray
Barkley Regional Airport, Paducah
Beans to Blossoms, Murray
Better Hearing, Brookport, IL
Big Apple Café, Murray
BikeWorld, Paducah
Bill Ford Interiors, Inc., Paducah
Blue Mango IT, LLC., Paducah
Broadway United Methodist Church, Paducah
Brushstroke Signs, Paducah
Carson Center Vintner's Dinner, Paducah
Carson Four Rivers Center, Paducah
Cellar Door Wine & Spirits, Murray
The Chocolate Factory, Paducah
Cinema International, Murray State
City of Paducah's Fountain Avenue Revitalization Project
Community Action Kentucky
Community Financial Services Bank (CFSB), Marshall, McCracken, & Calloway Counties
The Corner Shoppe, Hazel
Corporation for Public Broadcasting
Denton & Keuler, Paducah
Downtown Paris Association
Eddy Creek Marina & Resort, Eddyville
Eddy Grove Vineyard, Princeton
Edward Jones: Andrew Norman, Murray
Edward Jones: Eric Penniston, Murray
Etcetera Coffeehouse, Paducah
Ethan Allen, Padcuah
Farmer & Robertson Family Dentistry, Murray
Fidalgo Bay Coffee, Murray
Flamingo Row, Paducah
Gallery 121, Murray
Glema Mahr Center for the Arts
Green Solutions Recycling, Murray
Grey's Properties, Murray
Henneberger-Flynn & Associates Insurance Agency, Inc., Paducah
Herb Hays Furniture, Hopkinsville
Heritage Funeral Home, Murray
Horizon Media Group, Paducah
Hughes Funeral Home, Paducah
iListPaducah.com
Imes Miller Funeral Home, Murray
Janice Mason Art Museum, Cadiz
John Paul Henry Photography, Paducah
Kentucky Circuit Court Clerks' Trust for Life
KET, Lexington
King Sound Studio, Paducah
Land Between the Lakes, Golden Pond
LG & E and KU Services Company, Kentucky
Lovett Live, Murray
Madisonville Community College
Maiden Alley Cinema, Paducah
Margaret Hank Memorial Cumberland Presbyterian Church, Paducah
Market House Theatre, Paducah
Milestones Financial Planning, Mayfield
MSU Arthur J. Bauernfeind College of Business Small Business Development Center
Friends of the McCracken County Public Library
Murray Art Guild
Murray Life Magazine
Murray State University
Murray Woman's Clinic
Paducah Bank
Paducah Jazz Ensemble
Paducah Life Magazine
Paducah Printing Corporation
Paducah Renaissance Alliance
Paducah Symphony Orchestra
Paris! Magazine/MyParisMagazine.com
Pennyroyal Arts Council, Hopkinsville
Peppers Automotive, Paris
Petals & Pots Flowers & Home Decor, Mayfield
Playhouse in the Park, Murray
Purchase Area Development District
Purchase Area Family Magazine
Rehab Associates Physical Therapy
Roof Brothers Wine & Spirits, Paducah
Ryan Walker State Farm, Murray
Shops of Hazel, Hazel
St. John's Episcopal Church, Murray
Taylor Group, PLLC, Paducah
Terrapin Station, Murray
United Methodist Churches of Downtown Paducah
-Arcadia United Methodist Church
-Broadway United Methodist Church
-Fountain Avenue United Methodist Church
UPS Store, Murray
USEC, Paducah
Wells Fargo Advisors, Paducah
Western Baptist Hospital, Paducah
Westside Veterinary, Murray
WKCTC's Arts in Focus
WKU's Center for Gifted Studies
White and White Family Dentistry, Paducah
Yeiser Art Center, Paducah
Do you want to see your business on this list?
The WKMS underwriting staff can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Call our Development Director, Asia Burnett, at 270-809-4743 or send an email to aburnett2@murraystate.edu.
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