Underwriting

Reach the entire Four Rivers Region with your message by becoming an underwriter.

WKMS can help you place on-air underwriting announcements meeting financial, marketing and philanthropic goals. Call our Development Director, Asia Burnett, at 270-809-4743 or email aburnett2@murraystate.edu.

Reach An Exclusive Audience
WKMS entertains and informs over 20,000 weekly listeners* with news and a mix of music, while providing its underwriting clients with an unrivaled reach to the influential, well positioned, highly educated public radio listeners. Your message reaches decision makers who listen to WKMS.

Break Through The Clutter
You don't have to worry about your message getting lost in a sea of commercials on WKMS. In fact, we don't air more than two underwriting credits per break.

Complement Your Marketing Plan
As an integral part of your media mix, public radio is a highly targeted and effective complement to your promotional plan. Our listeners are loyal supporters who appreciate public radio. They listen to be informed by our news reports, to be kept up-to-date with information about public affairs, and to discover unique music.

Enhance Your Corporate Image
Over 80% of public radio listeners say that their opinion of a company is more positive when they find out it supports public radio.** Your underwriting investment signifies that you are a civic and community-minded business while also identifying your product or service and location.

*Source: Arbitron-Radio Research Consortium, Inc., MSA Persons 18+, Mon.-Fri., 6-12 Mid, Spring '07. Arbitron data are estimated only.

**Source: NPR/Jacobs Media Underwriting Study, Summer 2007. Dial Testing conducted by FMR Associates, Inc.

NPR listeners are your best customers!

  • 83% of NPR listeners agree that their opinion of a company is more positive when they find out it supports public radio. 
     
  • 77% of NPR listeners agree that when price and quality are equal, they prefer to buy products from companies that support public radio. 
     
  • 88% of NPR listeners agree that there are too many advertisements on commercial radio these days.
     
  • More than 90% of NPR listeners have taken a direct action as a result of hearing an underwriting credit.

Source: NPR and Jacobs Media. Telephone study of core listeners conducted by Edison Media Research in May-June 2007

Our Underwriter Sales Staff:

Asia Burnett - Development Director
Ronda Gibson - Underwriting Representative

Sample Underwriting Credits:

"We appreciate support from Community Financial Services Bank. Since 1890, CFSB offers customer service and a full line of banking opportunities for businesses and individuals. Online at Your life your bank dot com. (yourlifeyourbank.com). CFSB... Member FDIC Equal Housing Lender."

"We appreciate the support of Eddy Creek Marina Resort on Lake Barkley near Eddyville. Eddy Creek features a full service marina with Mercury and Mercruiser mechanics on staff. They also offer bait and marine supplies, a gift shop and dry boat storage. Online at eddy creek dot com."

"Support for (program name) comes from Eric Penniston, Murray's Edward Jones Advisor at 600 Main Street. Edward Jones... Making Sense of Investing."

"Support comes from the City of Madisonville... inviting everyone to its Friday Night Live outdoor summer concert series continuing this Friday at 6 PM. The Beat Daddys headline on the courthouse square. There will also be a motorcycle cruise-in, remote control vehicle course, and vendors. More online at Madisonville gov (guhv) dot com (www.madisonvillegov.com)."

We Appreciate These Current Underwriters

3 Hearts Yoga & Juice Bar, Murray
Advanced Cosmetic Surgery Center of Kentucky, Hopkinsville
American Quilter's Society
Angelique's Antiques, Hazel
Artisan Kitchen, Paducah
Art Guild of Paducah
Ashland, Calvert City
Aurora Electric
Baptist Health Paducah
Barkley Regional Airport, Paducah
Beans to Blossoms, Murray
Big Apple Café, Murray
BikeWorld, Paducah
Carson Four Rivers Center, Paducah
The Cartridge Shoppe, Paducah
Cellar Door Wine & Spirits, Murray
Cinema International, Murray State
City of Paducah's Fountain Avenue Revitalization Project
Clara M. Eagle Gallery, Murray State
Community Action Kentucky
Community Financial Services Bank (CFSB), Marshall, McCracken, & Calloway Counties
The Corner Shoppe, Hazel
Corporation for Public Broadcasting
Denton & Keuler, Paducah
Discovery Park of America, Union City
Downtown Paris Association
Downtown Saturday Market, Murray
Eddy Creek Marina & Resort, Eddyville
Eddy Grove Vineyard, Princeton
Edward Jones: Andrew Norman, Murray
Edward Jones: Eric Penniston, Murray
Edward Jones: Larry Jackson, Murray
Edward Jones: Susan Wilson, Murray
Emeritus at Murray
Ephemera Paducah 
Etcetera Coffeehouse, Paducah
Farmer & Robertson Family Dentistry, Murray
Fidalgo Bay Coffee, Murray
Flamingo Row, Paducah
Gear Up Cycles, Murray
Gigabytes Cafe & Deli, Murray
Glema Mahr Center for the Arts, Madisonville
Grand Rivers Tourism, Grand Rivers
Green Solutions Recycling, Murray
Grey's Properties, Murray
Hopkinsville International Festival
Horizon Media Group, Paducah
Hunter Marine, Paducah & Nashville
iListPaducah.com
International Bluegrass Music Museum
Janice Mason Art Museum, Cadiz
Jesse D. Jones College of Science, Engineering & Technology at Murray State
Kentucky Humanities Council
Kentucky Monthly
Kentucky Nut Corporation, Hickman
Kentucky Opry, Benton
Kentucky Science Center, Louisville
KET, Lexington
King Sound Studio, Paducah
Land Between the Lakes
Lee Jewelry Artisans, Murray
LG & E and KU Services Company, Kentucky
Lourdes Hospital, Paducah
LowerTown Arts & Music Festival, Paducah
Madisonville Community College
Maiden Alley Cinema, Paducah
Market House Theatre, Paducah
Mazzone Communications - Wedding Book
Midtown Market, Paducah
MSU Arthur J. Bauernfeind College of Business Small Business Development Center
Friends of the McCracken County Public Library
Murray Art Guild
Murray Complete Auto Care 
Murray Convention & Visitor's Bureau
Murray Life Magazine
Murray State CFSB Center
Murray State University
Murray State University Paducah Regional Campus
Murray State Regional Outreach
Murray Woman's Clinic
National Quilt Museum, Paducah
Paducah Bank
Paducah Jazz Ensemble
Paducah Life Magazine
Paducah Printing Corporation
Paducah Symphony Orchestra
Paris! Magazine/MyParisMagazine.com 
Passport Health Plan
Dr. Patrick Withrow, Director of Outreach, Baptist Health Paducah
Peaceful Spirit Yoga by Gale Rogers, Murray
Pennyroyal Arts Council, Hopkinsville
Peppers Automotive, Paris
Playhouse in the Park, Murray
Purchase Area Development District
Purchase Area Family Magazine
Reed Interiors, Murray
Rehab Associates, Paducah, Mayfield
Rolling Hills Nursery, Murray
ROMP Festival - International Bluegrass Museum, Owensboro
Roof Brothers Wine & Spirits, Paducah
Ruth Baggett Gallery, Paducah
Ryan Walker State Farm, Murray
Saputo Dairy Foods, Murray
Seva Fitness, Paducah
Specialty Food America, Hopkinsville
St. John's Episcopal Church, Murray
St. Peters of the Lakes Episcopal Church, Gilbertsville, KY
Taylor Group, PLLC, Paducah
Terrapin Station, Murray
Todd Hill and his Orchestra, Murray
Twilight Theatre Productions - Kenlake State Resort Park
UPS Store, Murray
Wayne Bates, Gallery 121
Wells Fargo Advisors, Paducah
WKCTC, Paducah
WKCTC's Arts in Focus, Paducah
WKU's Center for Gifted Studies
White and White Family Dentistry, Paducah
Woodcrafters Galleries, Murray
Yeiser Art Center, Paducah

Do you want to see your business on this list?

The WKMS underwriting staff can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Call our Development Director, Asia Burnett, at 270-809-4743 or send an email to aburnett2@murraystate.edu.

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