Super Bowl

Matt Markgraf, WKMS

So, how did the Super Bowl ads score? On Sounds Good, Kate Lochte gets an analysis from a Murray State Executive in Residence, Robert Norsworthy, a national advertising expert formerly of Omnicom Group, working in the Department of Journalism and Mass Communications. Norsworthy picks some of his favorites and gives some insight into how ads are produced for the Super Bowl.

By Zacabeb (Own work) [Public domain], via Wikimedia Commons

  Local NBC affiliate WPSD-TV is apologizing Monday for outages that occurred during last night's Super Bowl.  The station’s over-the-air signal was interrupted multiple times during the game’s third quarter due to a seemingly complicated power issue at the station’s transmission site. WPSD explained the details of an investigation into the outage in a press release:

utm.edu

Six students from the University of Tennessee at Martin's sports business program are working hospitality events with their sports management professor at both the Pro Bowl and Super Bowl at the University of Phoenix Stadium in Glendale, Arizona this weekend. On Sounds Good, Kate Lochte speaks with Dr. Dexter Davis about how he works with the NFL to arrange for the students to help and explains what the students experience while they're there. 

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 Super Bowl ads cause a lot of buzz.  On Sounds Good, Kate Lochte speaks with Murray State Marketing Professor Glynn Mangold about the creativity and economics of Super Bowl advertisements. They talk about this year's highlights, trends, the different types of marketing, what's successful and what's not.

The Super Bowl is the most watched single-day sporting event in the world and to celebrate, Tracy Ross talks to Murray State Racer football coach Chris Hatcher about the NFL's popularity, the coach's favorite team and player and the keys to victory in Sunday's big game.