Politics
2:29 pm
Wed January 29, 2014

New Super PAC Launches to Elect State House Republicans

A newly-formed Super PAC will target Kentucky House races this fall in an effort to win a GOP majority in that chamber.

New Direction Kentucky is a nonprofit founded by former Louisville Metro Councilman Hal Heiner, who is rumored to be a GOP contender for next year's governor’s race. 

Currently, Democrats retain a narrow majority in the House, with 54 seats to the Republicans’ 46.

New Direction Kentucky spokesman Joe Burgan says the group will not directly give money to campaigns, but will raise funds to purchase ads in contested races come November.

“We will do grassroots work; we will do paid media; we will do earned media," said Burgan. "So that’s TV, radio, mail. Working with the press. To really do everything we can to get these candidates across the line.”

The group is comprised of business and political luminaries, including Humana founder David Jones. Burgan did not say how much money the group intends to raise.