KY Group Starts Radio Ad Opposing Proposed Rate Hike

A coalition of western Kentucky utility consumers has launched a radio ad campaign to oppose a proposed rate increase sought by Big Rivers Electric Corp. The ads also encourage consumers to attend public hearings this week on the proposed increase. If the proposal is approved, electric customers could see their bills increase by nearly 20%. The ads, backed by a group called Fair Rates Kentucky, are playing on radio stations throughout the region. On Thursday, the Kentucky Public Service Commission will hear public comments on the proposed increase. The hearings are set for Owensboro, Henderson, Paducah and Brandenburg. Big Rivers is seeking to adjust rates to increase annual revenue by $74 million. The increase would offset the loss of its biggest customer, the Century Aluminum Co. smelter.