Holiday Buying Patterns

Bowling Green, KY – Kentucky's retailers say this will be a good holiday season if they do as well as they did last year. Jan Gould of the Kentucky Retail Federation predicts the Commonwealth will be better off than the rest of the nation.

We anticipate Kentucky will be slightly better than that. We haven't seen the same kinds of economic problems or at least to the same extent as they have in other parts of the country. So we are optimistic that we will do at least as well as the national average and hopefully a little better.

Gould says Kentuckians are changing their buying habits. Either they're buying one big-ticket gift or several low cost presents. In response, he says retailers are promoting themselves hard. For examples, for the first time in years, many again offer law-away plans.