Yuki Noguchi

Yuki Noguchi is a correspondent on the Business Desk based out of NPR's headquarters in Washington D.C. Since joining NPR in 2008, she's covered business and economic news, and has a special interest in workplace issues — everything from abusive working environments, to the idiosyncratic cubicle culture. In recent years she has covered the housing market meltdown, unemployment during the Great Recession, and covered the aftermath of the tsunami in Japan in 2011. As in her personal life, however, her coverage interests are wide-ranging, and have included things like entomophagy and the St. Louis Cardinals.

Prior to joining NPR, Yuki started her career as a reporter for The Washington Post. She reported on stories mostly about business and technology, and later became an editor.

Yuki grew up with a younger brother speaking her parents' native Japanese at home. She has a degree in history from Yale.

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The State Of The American Small Business
1:57 am
Tue November 26, 2013

Small Firms May Soon Turn To Crowdfunding To Sell Shares

iStockphoto

Originally published on Tue November 26, 2013 12:28 pm

Crowdfunding is popular among musicians, filmmakers and artists looking for a way to finance their next project.

Now the Securities and Exchange Commission is considering rules that, for the first time, would allow small companies to solicit investments over the Internet and sell shares to the general public.

For some small firms, these new rules come as welcome news.

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Business
2:42 am
Mon October 28, 2013

Moving In With Manufacturers, Amazon Delivers A New Approach

Faster delivery is the new frontier of Internet competition.
iStockphoto.com

Originally published on Mon October 28, 2013 10:58 am

Amazon's business is built on three basic concepts: faster delivery, greater selection, and cheaper prices.

In service of that, it has built enormous warehouses staffed largely by robots that shuttle around, pulling goods out of bins at remarkable speed. It can take just a matter of minutes to go from order to shipment.

And lately it's pursuing a program where Amazon goes directly into manufacturers and manages their logistics and online retailing.

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Business
4:13 pm
Mon August 19, 2013

Some Investors Choosing U.S. Over Emerging Markets

Originally published on Mon August 19, 2013 5:58 pm

Transcript

AUDIE CORNISH, HOST:

For a long time, investors aiming for city profits have maintained that the smart money was on emerging markets. Economic growth in Brazil, Russia, India and China, the BRIC countries as they're known, has outstripped opportunities in the U.S. But in recent months, there is evidence that trend is starting to change. NPR's Yuki Noguchi reports investors are turning back to markets in the U.S. and other developed economies.

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Economy
9:41 am
Wed July 31, 2013

GDP Report Is Better Than Economists Expected

Transcript

DAVID GREENE, HOST:

NPR's business news starts begins with some surprising economic growth.

(SOUNDBITE OF MUSIC)

GREENE: The U.S. Commerce Department says the economy grew at an unexpectedly swift pace during the second quarter of the year. The Gross Domestic Product, or GDP, grew at an annual rate of 1.7 percent. That compares to the first quarter, when it grew at 1.1 percent. As NPR's Yuki Noguchi reports, this might mean the economy has not been hit hard by the automatic government spending cuts known as sequestration.

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Business
4:28 pm
Fri June 14, 2013

Housing Market Watchers Edgy As Mortgage Rates Keep Climbing

Home values have been rising in recent months, but mortgage rates have taken a rapid turn upward as well. Some investors are worried that the housing recovery may stall if mortgage rates jump too quickly.
Gene J. Puskar AP

Originally published on Fri June 14, 2013 5:12 pm

Mortgage rates have seen a relatively sharp rise this month. The average 30-year fixed-rate loan hit 4 percent earlier in June — a big jump from the record lows of recent years. Some investors are now concerned that the housing recovery could be stifled if rates continue to rise quickly.

The Federal Reserve has two main missions: to maximize employment and minimize inflation. Right now, there are few, if any, signs that prices for goods are spiking, and the job market is still crawling out of its long, deep slump.

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Business
5:19 pm
Mon May 6, 2013

Some Net Retailers Aren't Buying Online Sales Tax Proposal

The Senate on Monday approved a bill to allow states to collect sales taxes from online retailers. Proponents say sellers will get help navigating tax collection, but many retailers says complying will be burdensome and opens the door for unforeseen problems.
iStockphoto.com

Originally published on Mon May 6, 2013 8:00 pm

Congress is considering a bill that would allow states to collect sales taxes from online retailers. Proponents say a law is necessary to level the playing field with brick-and-mortar stores and to raise revenue for states.

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All Tech Considered
2:07 am
Tue April 30, 2013

When It Comes To Productivity, Technology Can Hurt And Help

With instant messages buzzing, emails pinging and texts ringing, how can employers increase productivity in the workplace? Software companies are tackling the problem, tracking employees' computer time to find ways to improve their efficiency.
iStockphoto.com

Originally published on Mon May 6, 2013 2:27 pm

Even when people think they're buckling down, studies show the average office worker wastes over a third of the day. There's Facebook, of course, and the email from a friend with a YouTube link. After all that, is it time to go get coffee?

Worker pay is the most expensive line item in the budget for most businesses, which means billions of dollars are going to waste.

But here's the silver lining: It turns out lack of productivity presents a big business opportunity.

Joe Hruska is pretty blunt about how much work anyone does in a typical day.

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Business
2:32 am
Thu April 25, 2013

Shifting Retail Landscape Tilts Support For Online Sales Tax

Sen. Lamar Alexander, R-Tenn. (left), leads a news conference about the Marketplace Fairness Act on Tuesday. The legislation would provide states with the authority to require out-of-state retailers to collect and remit taxes on purchases shipped into the states.
Chip Somodevilla Getty Images

Originally published on Fri April 26, 2013 1:46 am

The U.S. Senate may vote this week on the Marketplace Fairness Act, a bill that would allow states to collect sales tax from more online retailers. And as the political and retail landscape has shifted from the last time around, the Senate is expected to approve the measure.

The proposal to require online sellers to collect out-of-state sales tax has been kicked around for many years. For a decade, Amazon was a fierce opponent.

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Business
4:28 pm
Tue April 9, 2013

After Missteps, Does J.C. Penney Stand Another Chance?

After an unsuccessful face-lift attempt by Ron Johnson, J.C. Penney will be led by former CEO Myron Ullman. Some analysts say this might be it for the retailer; others say it must "embrace" its customers to recuperate.
Mary Altaffer AP

Originally published on Tue April 9, 2013 6:34 pm

A year and a half ago, J.C. Penney's then-brand new CEO Ron Johnson undertook what was supposed to be a transformation of the 110-year-old department store. Yesterday, the retailer cut his tenure short.

J.C. Penney lost nearly $1 billion last year as customer traffic dropped off.

Now, it's bringing back former Chief Executive Officer Myron Ullman to try to stanch the bleeding.

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Economy
3:32 pm
Fri March 29, 2013

As Housing Industry Builds Up, Other Sectors Follow

Home Depot is hiring 80,000 employees for its spring season. As the housing market picks up, other industry sectors — like gardening, construction and furniture — move upward, too.
Jewel Samad AFP/Getty Images

Originally published on Fri March 29, 2013 10:31 pm

When fortunes rise in the housing industry — as they currently are — it tends to lift sales for other businesses, too. Home construction, sales and prices are all improving. And according to many analysts, the market is gaining steam.

For nearly two decades, Scott Gillis has owned his own moving company, Great Scott Moving in Hyattsville, Md. Moving high season is just around the corner, which means Gillis is hiring.

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