small business saturday

American Express

Small businesses are preparing for more holiday shoppers tomorrow with the fourth annual American Express Small Business Saturday.

Murray-Calloway County Chamber of Commerce President Aaron Dail said the day is a culmination of the Shop Small initiative that encourages shoppers to make their purchases at locally owned businesses.

An alternative to Black Friday starts Saturday, focusing on much smaller businesses for holiday shopping.

Murray State Small Business Development Director Chris Wooldridge said Small Business Saturday is an initiative to support mom and pop stores who don’t have the reach of large retailers.

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Many holiday shoppers rush out to big chain stores on Black Friday, but an initiative for local businesses urges people to visit small shops tomorrow. Holiday shopping is crucial for many businesses recovering from a rough economy. Small Business Saturday encourages shoppers to shop locally. Chris Wooldridge is district director for the Kentucky Small Business Development Center. He says small businesses tend to fall off many consumers' "radar" when compared to so-called "big box stores" on Black Fridays and Cyber Mondays, which usher in the Christmas shopping season.

Many holiday shoppers rush out for Black Friday, but an initiative for local businesses is urging people to visit smaller shops on Saturday. Holiday shopping is crucial for many businesses as they recover from a rough economy. Small Business Saturday is an effort to encourage shoppers to check items off their gift list within their communities.