You're in the supermarket gathering ingredients for eggnog and a Christmas Bundt cake, and you're staring at a wall of egg cartons. They're plastered with terms that all sound pretty wonderful: All-Natural, Cage-Free, Free-Range, Farm Fresh, Organic, No Hormones, Omega-3. And so on.

And yet the longer you stare at them, the more confused you become. You are tired and hungry, so you just grab the cheapest one — or the one with the most adorable chicken illustration — and head for the checkout line.


 Super Bowl ads cause a lot of buzz.  On Sounds Good, Kate Lochte speaks with Murray State Marketing Professor Glynn Mangold about the creativity and economics of Super Bowl advertisements. They talk about this year's highlights, trends, the different types of marketing, what's successful and what's not.