Marketing

Business
10:14 am
Tue December 23, 2014

Farm Fresh? Natural? Eggs Not Always What They're Cracked Up To Be

Cage-free eggs for sale in 2008 in Knoxville, Tenn.
Joel Kramer/Flickr

Originally published on Tue December 23, 2014 2:49 pm

You're in the supermarket gathering ingredients for eggnog and a Christmas Bundt cake, and you're staring at a wall of egg cartons. They're plastered with terms that all sound pretty wonderful: All-Natural, Cage-Free, Free-Range, Farm Fresh, Organic, No Hormones, Omega-3. And so on.

And yet the longer you stare at them, the more confused you become. You are tired and hungry, so you just grab the cheapest one — or the one with the most adorable chicken illustration — and head for the checkout line.

Read more
Business
12:15 pm
Mon February 3, 2014

MSU Marketing Professor on the Buzz and Economics of Super Bowl Ads

Budweiser Commercial
Credit YouTube

 Super Bowl ads cause a lot of buzz.  On Sounds Good, Kate Lochte speaks with Murray State Marketing Professor Glynn Mangold about the creativity and economics of Super Bowl advertisements. They talk about this year's highlights, trends, the different types of marketing, what's successful and what's not.

Read more