Marketing

Business
12:15 pm
Mon February 3, 2014

MSU Marketing Professor on the Buzz and Economics of Super Bowl Ads

Budweiser Commercial
Credit YouTube

 Super Bowl ads cause a lot of buzz.  On Sounds Good, Kate Lochte speaks with Murray State Marketing Professor Glynn Mangold about the creativity and economics of Super Bowl advertisements. They talk about this year's highlights, trends, the different types of marketing, what's successful and what's not.

Read more