Many holiday shoppers rush out to big chain stores on Black Friday, but an initiative for local businesses urges people to visit small shops tomorrow. Holiday shopping is crucial for many businesses recovering from a rough economy. Small Business Saturday encourages shoppers to shop locally. Chris Wooldridge is district director for the Kentucky Small Business Development Center. He says small businesses tend to fall off many consumers' "radar" when compared to so-called "big box stores" on Black Fridays and Cyber Mondays, which usher in the Christmas shopping season.