Advertising

Business
5:32 pm
Mon February 2, 2015

MSU Advertising Expert Picks His Favorite Super Bowl Ads

Robert Norsworthy on Sounds Good
Credit Matt Markgraf, WKMS

So, how did the Super Bowl ads score? On Sounds Good, Kate Lochte gets an analysis from a Murray State Executive in Residence, Robert Norsworthy, a national advertising expert formerly of Omnicom Group, working in the Department of Journalism and Mass Communications. Norsworthy picks some of his favorites and gives some insight into how ads are produced for the Super Bowl.

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Business
12:15 pm
Mon February 3, 2014

MSU Marketing Professor on the Buzz and Economics of Super Bowl Ads

Budweiser Commercial
Credit YouTube

 Super Bowl ads cause a lot of buzz.  On Sounds Good, Kate Lochte speaks with Murray State Marketing Professor Glynn Mangold about the creativity and economics of Super Bowl advertisements. They talk about this year's highlights, trends, the different types of marketing, what's successful and what's not.

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