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Underwriter Spotlight: Mike Smith Toyota Scion

Courtesy Mike Smith Toyota

November is all about being thankful. And this year we're thankful to have Mike Smith Toyota as an underwriting partner. 

In the new year, they'll have served the community for 25 years. And General Manger, Travis Smith, says there is something to that level of experience. "People can choose to purchase and service vehicles at many different dealerships. What we're committed to is being a different dealer. And that comes down to the staff. Not the building, location or even the brands - it's really the individuals who serve our customers." 

They're also proud to commit to things that are important to people who work and do business there. Whether that's Choir Boosters, Project Graduation, the Big Brown Truck Pull for the Special Olympics, or WKMS. Smith says of his underwriting: "I listen. And I think lots of other people do too. For commuters it is THE news source for the area. They want to be educated. They want to hear human interest stories and an intelligent source for news. That fits the profile of the Toyota buyer in a lot of ways. It's a great station and a worthy cause that is mutually beneficial."

That need-to-know in listeners and customers is something Mike Smith Toyota is happy to help service, by giving customers the information they need to make decisions and to find the vehicles they're looking for - from new Toyotas and Scions to pre-owned vehicles. This month they also have new 2016 models in stock, including the redesigned Toyota Tacoma (Smith mentioned they were having fun off-road testing this one in LBL). The newly redesigned Prius comes to the lot in January.

You can find Mike Smith Toyota Scion off exit 4 in Paducah, open Monday through Saturday until 6 pm, or at mikesmithtoyota.com. If you do stop in, be sure to say "thanks" this month for their support of your public radio home!

Asia Burnett is WKMS Station Manager.
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