Murray State’s record-winning 2011-2012 basketball season has prompted a 47 percent increase in revenue from merchandise licensing royalties. Assistant Vice President of Communications Catherine Sivills says the university is on track to hit the $100,000 mark for the first time this year.
“And that’s just the fees. That’s not the amount of merchandise going out of like the bookstore numbers. But those are people who are paying us for that license," said Sivills.
The university also hired a company to estimate the value of Murray State mentions on prime media spots. Sivills says that’s valued at around $46 million for the past season.
