Television and radio airwaves are thick with election season news and political rhetoric. By this time in the election cycle most registered voters have made up their minds about who they’ll vote for, or whether or not they will vote at all. Many campaign managers likely wish there was a failsafe way to get inside a voter’s mind, and figure out what makes them choose one candidate over another. Enter political researchers like Dr. Drew Seib.
He’s Visiting Assistant Professor at Murray State University, and he’s researched how context influences a voter’s decision.