Frankfort, KY – Kentucky's initiative to enroll more children in the Kentucky Children's Health Insurance Program begins today. The plan involves easier enrollment, efforts to retain currently enrolled children, and outreach programs. Officials hope to get more that 35-thousand children in KCHIP or Medicaid by 2011. KCHIP provides health insurance to children in families with an income 200 percent below the poverty line. A reported 67-thousand Kentucky children are eligible but not currently enrolled in the program.