The Ford Motor Company has unveiled its new line of high end pickup trucks. The Super Duty Limited will be produced at the company’s Kentucky Truck Plant in Louisville.
Marketing Manager Brian Rathsburg said this is Ford’s most luxurious and advanced Super Duty model. Rathsburg said it has a price tag starting at around $80,000, but buyers who want the works can find themselves paying out six figures.
“If you add all the options and include all the bells and whistles and throw in tax and all the additional fees, you can approach and eventually exceed $100,000,” said Rathsburg.
Rathsburg says there’s a strong demand for the high end pickup. The Super Duty Limited comes with a satin and chrome-accented exterior, heated and ventilated massaging leather seats, and real wood trim throughout the interior. It was unveiled Thursday at the Texas State Fair and other sites.