Conway files suit against Daymar College for deceptive marketing

Frankfort, KY – Kentucky Attorney General Jack Conway has filed suit against Owensboro-based Daymar College, accusing it of deceptive marketing and misleading students about their education at the for-profit school. Conway says Daymar officials took part in a scheme under which students were forced to purchase textbooks and supplies from the school at a higher price than charged by other vendors. He says Daymar also gave students misleading information about the transfer of credits to other schools.

"We also make allegations that they failed to meet the standards of their own accrediting agency regarding faculty and training of faculty. We also allege that there are many students who don't meet their own published standards on admission."

Daymar's website lists 11Kentucky campuses including Paducah, Madisonville and Clinton locations. The school offers degrees in business administration, nursing, paralegal studies and other fields. A Daymar spokesman says his company will deny the attorney general's allegations in court. He said he couldn't comment further because lawyers hadn't yet fully reviewed the complaint.